CITIZEN HOUSING


CREATING‘A HUG INA BOX’


THE CHALLENGE

At a time when their workforce was operating remotely from home through lockdown, Citizen Housing looked to resource to create a big ‘Thank You’ addressed by Chief Executive Kevin Rodgers.

APPROACH

We created a personalised mailing pack acknowledging the great work and dedication of the team throughout the challenging period. Now known as a ‘Hug in a Box’ each fully personalised pack contained a message of ‘Thanks’ from the CEO, together with a selection of goodies including cookies, fruit bars and chocolate. Each gift pack was sent unannounced to the home address of each individual – so much better than an email don’t you think?!

OUTCOME

The big thank you was hugely appreciated, with employees taking to social media to post their delighted responses. The campaign positioned Citizen as a really connected employer, particularly at a time when people were feeling vulnerable and isolated.

THE POWER OF  

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